well, as the title suggests, a big massive *** SPOILER WARNING FOR ALL SORTS OF FILMS *** applies to this post, so consider yourself fairly warned.
usually the king of giving away carefully kept secrets of a film just a few months before the release of it is George Lucas. famously for The Empire Strikes Back the appearance and look of Yoda, not to mention the relationship between Darth Vader and Luke Skywalker, were carefully guarded secrets all the way through the production and right up to 3 or 4 months before the film was due to be released, at which point a children's adaptation book was released with pictures and text that gave the whole game away.
George Lucas like that approach so much that he did it, but even better, with Star Wars Episode I : The Phantom Menace. years of production and astonishing secrecy were all more or less undone when the soundtrack was released about 6 or so weeks before the film had its premiere and you were greeted with pieces of music called Qui-Gon's Noble End and Qui-Gon's Funeral. genius, that was.
the makers of next year's The Amazing Spider-Man are clearly fans of George Lucas, then. the trailers and promotional material thus far have all hidden away the 'big baddie' of the film, who i think is called "Lizard Man" or "Doctor Lizard" or something, presumably saving the "big reveal" for audiences in the cinema.
this is rather a good idea, and a noble effort. all somewhat undone by the decision to have a nice, cash generating licence arrangement in place with Pez to make sweet dispensers based on the two main characters.
nice going, there! actually, the Lizard dude does look pretty cool, but i am not so sure all that many young children are going to be thrilled taking sweets out of it!
oh well, i am sure it will remain an incredible, or if you will amazing, surprise to see who wins the inevitable final battle between Spidey and Lizard in the film. yeah, right!
be excellent to each other!!!!!!!!!!!!!!