we have curiously cultivated our society so that there is indeed a saying somewhere which is relevant to just about all situations and scenarios you can think of. and indeed some of us can think of a lot. to this end, then, there is a saying, look you see, which states that if a battle cannot be won, then do not fight it. one variation of this also comments that if it is not worth winning then also one should not really opt (or elect) to fight it.
to be honest, i suspect, or i have an opinion that, or even i am a mind of this saying being one which gives far, far, far too much gravitas to the subject, or if you like topic, of some rebranding of a chocolate bar. yes, friends in America, that would translate into what you, so far as we understand, call "candy". but, some would take this quite seriously - in fact i seem to recall that a few did indeed. it is a subject to be taken seriously, then. or treated with a modicum of respect.
yes, this is all about how they changed the name, in the UK if nowhere else, of a "marathon bar" to a "snickers", and now seem to have reverted to "marathon".
please note my correct use of "revert" or "reverting". the word (and variations) means to restore or put back something to how it was. whenever you hear or read someone using the phrase (and it makes me physically ill to even do it in an example) "revert back", then you know they do not understand the word and are just using it to try and sound all posh and clever. should we have lived in a world in which justice always truly prevailed, then it would be perfectly legal to punch people who used this, in the face. but we do not so do not.
getting on point - and granted, there is not much of one here - at some stage what we in the UK came to know and not really care for as a "marathon" had a name change. they, the manufacturers or the marketers, decided that it would be a jolly good idea (a step forward, maybe) to rebrand it as a "snickers", for such was what it is, what it is called, in America and beyond.
for the most part this was roundly and routinely ignored by the masses. i, like a great many people, was not arsed in any way, shape or form, in truth. one rarely had any sensible reason to purchase a marathon as such. the thing was, is, after all, a poorer, inferior, dryer and not as sweet as the king of chocolate bars, the mars bar, with some peanuts thrown in for no apparent reason. when news came of the name change, my interpretation of it was very much how i imagined it would have been if they had announced that they were to cease making it. this would be an awareness of the information, but not at all sure what it was that anyone wanted me to do with it. indifference, i presume.
some, of course, kicked off. perhaps they were avid and enthusiastic marathon eaters, maybe not. a special disposition of person takes any disruption or change as an attack on the world they knew. for those this name change was further evidence of "broken Britain", or another (in their view) sorry step in approach of a complete Americanisation of our society.
for them, then, you would have to imagine this "retro edition" of the marathon branding is a strike very much in favour of the resistance; it is a step back to the world they want and the life they knew. good luck to them, and may it be all that they wished. indeed i have purchased one of these "throwback" packets, and had one of them. as primarily expected, it was the exact same mediocre, far removed from satisfactory experience that such had always been, irrespective of name.
or, maybe, but of course, this is all some long played out marketing experiment, devised by bored advertising executives with absolutely nothing better to do with account slush funds than this. it is why such exists, i suppose. making someone care about something that isn't worth caring about is quite a skill, in truth.
be excellent to each other!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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