every now and then i have, to be sure, mentioned how the filter coffee off of L'Or is a most splendid thing indeed. it tastes lovely and is one i rank quite highly. the problem with it, look you see, was the cost. whereas most regular coffees, tasting from good to great, are around £3 for a standard bag, L'Or is, or was, in the £4 range.
if i am going to spend that much money on coffee then best it come in a Fortnum & Mason tin, and be Fortnum & Mason coffee. as things stand, then, i, or rather we for my (considerably) better half also drinks it, only get to taste the L'Or when it is on special. or, indeed, free.
whilst out shopping, shall we say somewhat recently but not this year, i was delighted to find that L'Or was on special, to the tune of £2.50 a bag. happy yes, but no i didn't do a little skip or dance about it. smiled, maybe, perhaps, and grabbed a bag.
the most interesting aspect of this special was that one bag, out of several, had a sticker on it which offered one the chance to "try it for free". i grabbed this particular bag, then. part of me expected it, to be sure, to have some sort of elaborate nature to it where "free" was debatable. no, that was not the case at all.
i purchased the coffee, then, on special and at £2.50, and then took it home to inspect and read the details of how i may be able to try this all for free.
as it turned out it was all really rather simple and painless to try it for free. the requirement was to either scan in or take a photo of the receipt, go to their website, upload the scan or photograph and type in the unique code on that bag of coffee. you also had to give the details of your PayPal account.
this was all done, and with a really nice email confirming such, within a day i had indeed been given back the money what i spent on the coffee. yes, all £2.50 of it and no, apparently none of the standard charges one would normally experience when using PayPal.
quite aggressive marketing, that. add that to the lavish and clearly expensive TV adds which flight from time to time they really are quite keen to get a substantial share of the filter coffee market. if this is what they want to do - and surely that is what all businesses would wish to do in any field - then i would suggest that pricing is what they should be looking at.
i am no expert, but if the standard pricing for filter coffee is around £3, then that is the way to go. whereas i, we, have favourites, ultimately pricing determines what we buy. this, i would assume if not imagine, is true of the majority of shoppers.
what's that above? why, it is the L'Or next to a bag of Cafe Italia coffee, with the latter being one that i picked up at Poundland for £1. no, neither i nor my (considerably) better half have been quite brave enough to give this one a try yet. the last time i got some coffee off of Poundland for £1 - a jar of unspecified instant stuff - it did not go down well. we are not sure how this one will, if and when we ever give it a go. maybe.
so, well, anyway. good luck to L'Or with this campaign. it is a lovely coffee. and best of luck to you all in finding a pack with the sticker on, enabling you to give it a go for "free", or at least with the cost of it refunded. as far as i can recall, this special runs until February 2018.
be excellent to each other!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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