well i would consider this to be an unusual move. unprecedented, look you see, or if you like something what has not been done by me before. apparently, due to a branding decision, i am to once more visit - revisit, maybe - a style of fragrance off of Lynx. this decision has not been taken lightly, although it has been prompted by some branding.
earlier this year, as opposed to an imagined date to come, i did a review of what was the most recent of Lynx branding exercises, namely You. in that post i highlighted how "you" and "your" are major marketing tools used here in UK advertising, for making something "all about you" seems to be the key to successfully selling stuff.
this or that latter element would appear to be anything but lost on them what make the Lynx deodorant tins, for they have vastly expanded the range of products branded "You".
quite right you are, not all of them are You. no, one is Lynx Apollo, which i bought on the off chance that i might be feeling of a mind to evoke the Greek / Roman deity at some stage. yes, it was cheap on sale and it was the only one of the ones on sale that i don't mind so much.
yes, once again i acknowledge or if you like confess that i am fully aware of not being in the target market demographic for Lynx products. as point of fact i am moving quite close to being three times the upper age anticipated for use. what can i say, it is not so much me clutching at a long gone youth as it is that Lynx are the only ones that do the decent type of deodorant that i prefer.
that there is one of the variations of You that Lynx have issued, with this being the most recent of them. it is, as you hardly need me to point out, some sort of "limited edition" version in some way explicitly endorsed by Anthony Joshua. Anthony Joshua is the renowned pugilist and is not to be confused with Mr Joshua out of Lethal Weapon.
for those interested the other You variation - the first such one after the original that i am aware of - is called, in simplicity, You Refreshed. at first i thought it might be that they gone done and redone the original in a response to my original review. that is quite an egotistical and patronising assumption by me, and anyway seems incorrect as now everything out of Lynx seems to be variations of the You branding. a marketing tool that works.
just maybe, i mean perhaps, Lynx have gotten this idea off of Kasabian, a band you would think they would hope use their product so as to make it seem "cool" and "hip". as you might recall, or may wish to read here, Kasabian have unleashed an ambitious plan to call all their albums For Crying Out Loud, with the differentiation factor being the year added to the end. hence this most recent record off them being called For Crying Out Loud (2017).
and how do the new variations of You perform? well, tough to say really. thus far i have only had a try of the "refreshed" one. it isn't bad, but i do not recall what the original or if you like initial one smelt like. i mean, i have bought a tin of it ostensibly to remind me, but that's not quite the same as the first time one does such things.
it's ok, i suppose. i mean the scent is not overtly repugnant, and it does not carry the air of a blocked drain or something like that. to quantify, no, it does not to me smell better than the two Lynx types i prefer. should for some reason you want to know them, they are Excite, which is infused with a scent of coconut so as to pay tribute to the song Coconut by Harry Nilsson, and Black Night, named in honour of the song Black Night White Light by, as you are well aware, Frankie Goes To Hollywood.
the problem, and bear with me, is that i am simply not using any Lynx product as it is intended and nor do i have any intention of doing so. Lynx exists so that feral teenagers may be drawn to each other, to congregate for ad hoc copulation engagements at places like bus shelters and railway platforms. if there was ever a time that i did such things it has long since gone and shall not return, thank you very much.
it is of course the bus stations and railway platforms outside of London (innit) where such happens. London, to be sure, has a thriving public transport system; one which is busy. as such not even the most bold or brazen of feral teenagers would engage in such at these locations. instead they do a quick spew at them, as shown above in this picture from Spiros, or otherwise just roam around spraying acid at each other.
the rest of the country is another matter. in this brave new world of "better" deregulated public transport it is the case that most of the country has next to no public transport available to them. as such the bus shelters and railway platforms are maintained purely as to give these feral teenagers some semblance of a breeding ground for their activities, whether they are inspired or prompted by Lynx products or not.
would i give my support, endorsement or approval to the one new You variation that i have tried, with that being Refreshed? well, it would appear not to displease me. nor does anyone find me more disgusting or repulsive than they normally would. what you have to ask, though, is exactly why would my view be of any use at all when i am so clearly not the intended type of user.
should i get around to trying the You variation endorsed by Anthony Joshua (the boxing fella, to remind you, and again not Mr Joshua off of Lethal Weapon) and it is noteworthy then i shall surely mention it here in passing. as and when that happens, of course. but then that's that for now.
be excellent to each other!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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